The identified Pixel uses a process of matching an anonymous unique identifier with additional data about a person to determine their identity. We collect a unique identifier from website visitors and use an Identity Graph to fill in missing information such as their name, email, mailing address, and demographic details.

The identified pixel can be set up on your website similarly to other tags or pixels. Refer to the instructional email and onboarding call instructions.

identified data can be employed for a variety of internal and external purposes, including email campaigns, digital advertising campaigns, direct mail campaigns, profile enrichment, and internal analytics. Moreover, this data can be transmitted to various third-party platforms, including data warehouses, Customer Data Platforms (CDPs), advertising platforms, and others, for further utilization and integration.

Utilizing identified data is permissible as it is categorized under First Party Data. This type of data is derived from individuals who have interacted directly with your business, for instance, through website visits. The identified platform aids in the effective use of this data. Nevertheless, adherence to privacy protection regulations and responsible management of your first-party data is crucial. This involves activating our cookie consent widget and including a transparent declaration in your website’s privacy policy about the collection of personal data for marketing objectives. Moreover, offering an opt-out option for visitors who prefer to withdraw from your marketing databases is essential for compliance and user choice.

Yes, the identified pixel is GDPR compliant as we do NOT collect or store any data from individuals in the EU. Therefore, the tool only works for those in the United States.

You are able to email visitors of your website, but it’s vital to comply with the CAN-SPAM Act’s regulations, designed to protect individuals from unwanted (spam) emails. In a manner akin to the CCPA, CAN-SPAM mandates that you offer recipients a way to opt out of future emails. It’s essential to incorporate an unsubscribe link in your marketing emails and keep a record of individuals who have opted out. Most bulk email services automatically insert this feature in the email footer and keep a suppression list of those who have unsubscribed.

We have plans available for companies of all sizes starting at $199/month to include up to 550 identified website visitors per month. Plans are month-to-month unless otherwise stated and your subscription tier can be changed with 30-days notice based on how many website visitors you want to identify. We also offer Data + Service Bundle Plans where we will set up and manage your retargeting emails.